Using Social Tools On Their Sites, Not Facebook, Web Retailers Boost Sales With Sociable Labs

Making “social” work for online retailers is simple, says Nisan Gabbay founder of Sociable Labs. “Let’s move away from business-to-consumer marketing and go back to people-to-people.” Sociable Labs may be the secret weapon retailers have been waiting for when it comes to social media. Over the past year, the San Mateo-based startup’s been operating in stealth mode with a $75,000 cash infusion from Facebook’s fB Fund, and $1 million in subsequent angel funding

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Using Social Tools On Their Sites, Not Facebook, Web Retailers Boost Sales With Sociable Labs