What CEOs Can Learn From Siberian Teenagers

Understanding people through direct experience has become a forgotten part of American business. Here’s how strangers can and should help shape brands. As I crawled up to the 19th floor, stumbling over broken glass, old beer cans, rat droppings, and a smell that made me gag, I found my way to apartment number 19294–my home for the next two days

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What CEOs Can Learn From Siberian Teenagers