Why Big Business Marketing Strategies Won’t Work for You

See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing — countered by citing the handful of huge consumer companies that have highly-recognizable brand names

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Why Big Business Marketing Strategies Won’t Work for You