Will Shoppers Scream for an Ice Cream Maker’s New Packaging?

Gifford’s ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Gifford’s ice cream has been a New England institution since the family-owned creamery, based in Skowhegan, Maine, opened its first ice cream stand, in 1980.

Follow this link:
Will Shoppers Scream for an Ice Cream Maker’s New Packaging?