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Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

Incremental success can lull you into dangerous complacency.

Think you know all there is to know about LinkedIn? Even expert users can squeeze out more productivity and sales with LinkedIns ready-made tools

You may not want to hear some of these things--but your project will be better for it. Hiring the right consultant is tough, especially since there often is no physical product to evaluate. Aside from checking credentials and references, your decision often rests largely on what a consultant says.

You may not want to hear some of these things--but your project will be better for it.

A common-sense approach to building a company culture of engagement.

These tips won't make it any easier on the employee (or you) but they will make the process go as smoothly as it can.

Seems Google is going to release sweeping changes to its flagship search functionality.

When it comes to selling your company, the rules are not so obvious Is a dollar a dollar no matter what the source? Should you lavish attention on your biggest client? Or the most prestigious client?

Did you fantasize about the lifestyle you would have as an entrepreneur? Surprised it hasn't turned out that way? It's not too late to turn things around.

The checklist for hiring is pretty simple: write a job description, post the job, screen resumes, prepare interview questions, conduct interviews, call references, and write the offer or rejection letter.

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you. Before you waste your time with a business case, sales pitch, or SWOT analysis (strengths, weaknesses, opportunities, threats), put yourself in your customers' shoes

Don't just sit there while the clock is ticking on your business idea. Go where the nerds are.

These aren't worker bees.

The best reason to buy tablets for your team? No more death by PowerPoint.