Home / Tag Archives: california (page 19)

Tag Archives: california

Feed Subscription

Will You Be Taxed for Driving?

States, fearing that more energy-efficient cars mean less money to maintain roads, begin testing a mileage-based tax. I was driving in Minneapolis several weeks ago when I heard on the local radio news that Minnesota would be conducting a study to research whether it made sense for the state to start charging drivers a mileage-based tax

Read More »

Facebook, Google, Yahoo Fight "Do Not Track" Privacy Measures

There's growing social and legal momentum behind the "do not track" initiative to protect online privacy, but now some of the biggest names in tech are opposing the legislation, hinting that job losses and profit cuts could be the result. Are they being totally honest

Read More »

Should You Switch to Green Packaging?

Sometimes it's OK to litter. After unwrapping soap from Pangea Organics, a Boulder, Colorado-based maker of skin care products, customers are supposed to plant the packages in the ground.

Read More »

Focusing on What Works

The Problem In our December 2009/January 2010 issue, we wrote about Dogswell , a maker of dog treats that got off to a strong start after its launch in 2003. But founder Marco Giannini overreached when he branched out to the pet-food market. The 2008 rollout of two new dog-food lines ran up a tab of nearly $1 million, four times the original budget.

Read More »

How EcoScraps Turns Trash Into Treasure

Magleby's Fresh, a Provo, Utah, restaurant, is famous among students at Brigham Young University for its all-you-can-eat breakfast buffet. It was there in 2009 that Dan Blake first took notice of the staggering amount of food that ended up in the restaurant's garbage cans

Read More »

The Benefits of Going Organic

Here's one way to explain sticker shock in the organic produce aisle. Consumer demand for organic products has grown at a double-digit rate every year for more than a decade, according to the United States Department of Agriculture

Read More »

The Social Entrepreneurship Spectrum: B Corporations

To become B Corps, businesses must prove that they care as much about society and the environment as they do about profits. The Classic Example Method, which makes eco-friendly home and personal care products and sells them in recyclable plastic packaging, became one of the first B Corporations, in 2007

Read More »

5 Augmented Reality Campaigns We Love

The German automakers launched the new Z4 in April 2009 with an innovative AR campaign using MagicSymbol technology. Using a webcam and a printable symbol, users could control a virtual Z4 and drive the car around their desktop as a virtual paintbrush to create pieces of art out of tire skid marks in what the company called “An Expression of Joy.” Check out a demo of the campaign here . Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction.

Read More »

Pesticides Make Us Dumber

Ethonomic Indicator of the Day: 7 -- The number of IQ points that children exposed to pesticides in utero fell behind other children. From the department of "science proves the obvious": exposure to neurotoxic pesticides in the womb results in children with lower IQs, according to a study from the University of California at Berkeley

Read More »

Hiring by Video

Perry Blacher has a knack for finding talent. His only problem is sometimes the best potential employees aren’t located across the street, but across an ocean or two. As the CEO of Covestor , a global mirrored investment firm, Blacher isn’t about to fly candidates to his London or New York offices for an interview if he can help it

Read More »

The Big Thirst: Nothing’s Quite So Thirsty As A Las Vegas Golf Course

Strict controls and smart re-use means the water that happens on Vegas links stays on Vegas links. Fact: A single, 18-hole round of golf at a typical Las Vegas golf course requires 2,507 gallons of water. That's not "virtual water," it's the actual amount of water that has to be sprinklered onto the golf course to get it ready, each night, for each golfer.

Read More »
Scroll To Top