7 Great Viral Marketing Campaigns

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They're weird.

Kenny Powers Returns For Second K-Swiss Campaign

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No longer a spokesman, Powers is now the MFCEO. Multi-league lockout threats. Sex scandals involving Perkins waitresses

Anatomy Of A Cannes Winner: Jay-Z Decoded

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As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here, Droga5 copywriter Adam Noel and art director Jon Kubik discuss the Jay-Z Decoded campaign, which just took home the Outdoor Grand Prix at the Cannes Lions

5 Augmented Reality Campaigns We Love

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The German automakers launched the new Z4 in April 2009 with an innovative AR campaign using MagicSymbol technology. Using a webcam and a printable symbol, users could control a virtual Z4 and drive the car around their desktop as a virtual paintbrush to create pieces of art out of tire skid marks in what the company called “An Expression of Joy.” Check out a demo of the campaign here . Launched in December 2009, the Belgian beer’s branded mobile app combines real world GPS tracking with directions and user interaction.

How to Use IndieGoGo to Fund Your Innovation

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When Ian Gaffney and Samantha Abrams were looking to expand their upstate New York organic, raw, and vegan snack food company, they turned to an unlikely source for business advice: Gaffney's brother's rock band. The band, the Makepeace Brothers, had just successfully paid for the recording of their latest album using IndieGoGo , the crowdfunding site that lets users raise money for projects—and that means anything from a rock album to an art projects to cancer research.

Old Spice Man Marketing, Redux: What Went Right–and What Did Not

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In this excerpt from his new book The Thank You Economy, author Gary Vaynerchuk turns a critical eye to the Old Spice Man marketing campaign. What did the brand get right

Google AdWords Now Easier to Use, Less Headache-Inducing

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We have AdGrok to thank for that. The Y Combinator alum is dedicated to making AdWords user-friendly. Google's AdWords, the tool through which businesses advertise in Google searches, is hugely important both to Google (as a major revenue source) and businesses (which often find it a big traffic-driver)