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6 Ways to Measure the Success of Any Project

Want to go from the beginning to the end of a project more efficiently? Make sure your team understands what success should look like. If you run a project-based business like mine , you know that there are any number of things that can get between you and the successful end of the project: budget, bureaucracy, poor team dynamics, just to name a few

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Turning Marketing into an Experience

Two-time Inc. 5000 honoree, Factory 360, uses experiential marketing to amplify the affect a product or service has on the consumer. As we process applications for the 2012 Inc

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Best Advice I Ever Got: Shama Kabani

The president of the Zen Marketing Group explains how being an entrepreneur is similar to being a newlywed, and other great advice she's received. Being an entrepreneur is similar to being a newlywed: Everyone has a piece of advice to "gift" you with

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Simple Way to Close a Sale

You'll sell more if you make closing a natural part of your conversation with the customer. There comes a time in every sales conversation when you've got to "ask for the business." For many people—including those who sell for a living—closing is scary

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How to Negotiate Like a Corporate Lawyer

Corporate lawyers are the trained ninjas of negotiation, but you don't need three years of expensive post-grad education to learn some of their strategies. Negotiation is as unavoidable as it is it feared. In the ideal world of many young entrepreneurs, professionals would handle it all, winning the best deals for your startup and reducing the opposition to rubble.

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Why Women Are Better Freelancers

One longtime female freelancer says women are better suited for the Gig Economy. Here are three reasons why. "Am I to infer from your article that only women are contractors

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How to Fight Employee Turnover

Here's how New York City's Big Fuel created a system to help new employees find their way, and stay put. Over the past year, Big Fuel has seen its revenue more than triple, to $40 million, and its head count swell, from 70 employees to 140. But with growth comes growing pains.

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How Attractive Are You to Potential Suitors?

When showcasing your capabilities for a prospective business partner, three key elements could help you close the deal. A client our ours expressed that he was interested in building a new business in the healthcare sector. We agreed that to be successful, the company would need a strategic partner that has experience and capabilities in the healthcare space to complement the customer relationships the client has cultivated over the years.

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How I Did It Event Recap: How I Turned My Product Into a Service (and vice versa)

Bruce Eckfeldt of Cyrus Innovation and David Harouche of Multimedia Plus share their internal strategy Two Inc. 5000 CEOs, David Harouche of Multimedia Plus and Bruce Eckfeldt of Cyrus Innovation , shared their strategies for transforming their business models with an audience of Greater New York area business owners and executives. Held at Inc.

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10 Dumbest Sales Mistakes to Avoid

If you blow it at a face-to-face meeting, you'll have wasted both your time & your client's. Avoid these goofs to turn more prospects into paying customers. Customer visits are expensive–and if you don't make a sale, your time and travel expense has been wasted

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