To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.
Read More »Tag Archives: clients
Feed SubscriptionWhy You Need an Advisory Board
An outside perspective is critical to building the future of any business, big or small. As we built our business from a bedroom start-up to an Inc. 500 company, our priorities were creating a differentiated offer to our customers, building a world-class team, and managing cash flow to keep us afloat as the business grew
Read More »The Family Sabbatical
Extended breaks are wonderful things, unless the spouse and kids have other plans. A few years ago, my husband, Gary, instituted a two-month paid sabbatical for anyone who has worked at least five years at Stonyfield Farm.
Read More »You Can Win Customers for Life
Looking to build strong relationships with your clients? Master their personal styles.
Read More »A Hot NYC Eatery, Launched With $12k
In New York City? Really?
Read More »Post Office Delays: How to Avoid a Cash Flow Crunch
Changes coming soon to the U.S.
Read More »10 Tricks for Special Client Meals
Take client entertaining to a whole new level by creating a memorable experience. Your clients will thank you for it. Anyone can pick up a check–and if you spend much time with clients, you probably have
Read More »How Do You Define Customer Value?
Business owners sound off about determining customer value.
Read More »How Google Uses the Keystone Strategy to Stay on Top
Understanding the business ecosystem of search platforms such as Google will give brands greater understanding of the role they play in this business network. The foundation of any good business strategy lies in understanding the key players and how they interact.
Read More »Kicked in the Pants by an Accountant
Only twice in the history of my business have I been truly terrified. Both times, it was my accountant -- yes, you read that right -- who jolted me back to business.
Read More »The Year’s Wackiest PR Stunts
Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company
Read More »Will a VC Steal Your Ideas?
You talk about your company all the time, to investors, to clients. What if someone rips off your great ideas
Read More »When to Spend & When to Save
These 3 questions will help you make sure you're managing your money well. When you're a business owner, choosing when to spend and when to save is a crucial decision that can either lead to hard financial times or a huge leap forward. This point was made crystal clear during my first year in business at Metal Mafia, which I started in 2004.
Read More »Do You Like Your Customers?
If you don't, your business is never going to be more than a chore. And the first people to notice will be the ones who pay your bills.
Read More »What Not to Share on Twitter or LinkedIn
In their haste to seem savvy about social media, some very smart people have done some dumb things. Don't join them
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