Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

What's one way to get people to pay to see you demo your product? Host a user conference. Recently Salesforce.com hosted their 9th annual Dreamforce event.

Everyone has ideas; it's how you execute them that will get you noticed. Adopting these five principles will help

As you set your budget for 2012, it's a good time to take a fresh look at your suppliers and see if the relationship still works for you. In February, CEO of Gallaher & Associates Tom Gallaher found his business nearly a million dollars in debt thanks to a crooked accountant.

Is this the end of tattered, gummy, loyalty cards stuffing wallets to the brim? Perka Inc

Sometimes innovation is as simple as turning a ketchup bottle upside down. But what about putting bug repellent in clothing or carbonation in milk? It's convergence culture gone wild.

Not everyone lost out in the tech bubble. Here's how Kevin Ryan, a serial entrepreneur, actually cashed in on it. Kevin Ryan, the serial entrepreneur behind notable companies like Gilt Group and Business Insider, got involved in the Internet business in 1996 when he founded DoubleClick, a start-up that built ad management software for websites

Brand strategists Chris Bryant says the U.S.

When you dont need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery. With unemployment at 9 percent and 2012 looking bleak, many job seekers find themselves adrift in a modern version of the preindustrial piecework economy

Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic. My partners and I run a Web design and video production firm, so it's essential for us to know how visitors are using our clients' websites. Earlier this year, our SEO partner recommended an analytics tool called Crazy Egg, and now we're huge fans.

There is a better way to focus your time on what you value the most - and say no to the rest. It begins with a mere 18 Minutes. Do you ever get to the end of a busy day only to realize that next to nothing has been taken off of your “to do” list

Wieden bakes major brands and the Portland tech community into a fresh PIE. When Wieden + Kennedy launched its tech incubator, the Portland Incubator Experiment in 2009, the effort proved a fruitful collaboration between the ad agency and local tech talent; it even spawned a few going tech concerns

Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Marketing isn’t what it used to be.

A new study by the University of Maryland, looking at the vast ecosystem of

Body language and verbal cues will tell you if your prospect is ready to buy. A sale takes two people, but not just any two people. An effective sale is most often achieved between two (or more) people who have synergy between them and understand the desired outcome for, not just one, but both parties

How one Inc. 5,000 CEO coped with losing his largest customer, and why it helped his company grow Losing a big client can spell disaster for a start-up. For Tiempo Development , it spelled opportunity