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Making 15 Minutes of Fame Last

Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Before she turned actress Natalie Portman into a ballerina for the film Black Swan, dancer Mary Helen Bowers was already training women all over New York City through her fitness company, Ballet Beautiful, which she founded in 2008

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The New Rules of Marketing for Start-ups

Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Innovation in marketing is perhaps more important than product innovation

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Making quantum cryptography truly secure

Quantum key distribution (QKD) is an advanced tool for secure computer-based interactions, providing confidential communication between two remote parties by enabling them to construct a shared secret key during the course of their conversation.

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How and Why to Develop a Niche

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

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Apple Roundup: Speech Controls, Air-Powered Keyboards, Animated iPods As Jewelry

Apple has filed a number of stunningly promising patents this week--here's a peek at the sweet new features that'll make your current device look lame. Apple has filed a number of stunningly promising patents this week, and combined with news from manufacturing partners and some leaks, here's what may be coming up in future iDevices. iPod Nano with camera We've seen a few rumors that Apple is adding a camera to its tiny touchscreen Nano iPod--bringing back a facility it added to its last-gen Nano at the end of its lifecycle.

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Constructive Employee Feedback will Improve Performance Management

Why do Managers shy away from giving performance feedback, both positive and negative? Constructive feedback is crucial to career development, employee satisfaction, employee retention and employee motivation. Employee feedback should be given as frequently as possible; both formally through the annual performance review forms and ensuing discussions, but also informally through ongoing conversations and coaching

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Trove, WaPo Labs’s Personalized News Site, Plays Hot-Or-Not With Articles

Also: Barack Obama will be a fan of the Washington Post Company product, according to a begging-to-be-viral promotional video. The Washington Post Company gets with the times in a big way today, with Trove, a personalized news aggregation site. Trove personalizes news in a couple of ways--it uses Facebook Connect to cull information about your interests, and it offers pairs of articles for you to choose from, Hot-or-Not style

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Audio Alchemy: Getting Computers to Understand Overlapping Speech

The year is 1974, and Harry Caul is monitoring a couple walking through a crowded Union Square in San Francisco. He uses shotgun microphones to secretly record their conversation, but at a critical point, a nearby percussion band drowns out the conversation

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Watch Your Email Tone

The way we communicate in the work place has drastically changed. Much of our communication happens via email, instant message, and even Twitter updates

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Pepsi CEO Indra Nooyi’s Lame Talk Underscores TED’s Awkward Adventures in Advertising

You've heard about the lovely and amazing , now let's hear about the duds of TED. “Only 5% of TED Talks have been given by CEOs,” Pepsi chief Indra Nooyi observed from the stage at TED, before going on to demonstrate why. Her bland recitation of the accomplishments of Pepsi Refresh , a decent, though hardly groundbreaking corporate social responsibility program, had some attendees wondering if it was a paid product placement.

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