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How To Bring Out The Magic In Marketing

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. There’s been a back and forth on Fast Company of late, regarding corporate culture versus strategy

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Build Chemistry in Your Leadership Team

Sometimes, being a CEO is a lot like being a major-league coach. That means you need the right mix of playmakers in your locker room. Here's how I do it.

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3 Ways to Find Work-Life Balance

Trying to keep up with a hectic work schedule and a growing family? Note to female entrepreneurs: Here's how to start on a path to balance. Men are seldom asked how they balance being a father with their job as a CEO; women are always asked that question

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Cracking the iPhone: iCracked

A college student stealing business from Apple? AJ Forsythe has built his business on fixing iPhone cheaper and more conveniently. AJ Forsythe was becoming one of Apple’s best customers

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Women: 5 Ways to Supersize Your Business

Women are starting businesses at a record rate, but the number that break a million in revenues is flat. What's up with that? The start-up rate of women-owned businesses is soaring while the number in the big leagues—well above $1 million in revenue—is stagnating, according to The American Express OPEN State of Women-Owned Businesses Report .

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Detroit’s Hottest Start-ups

This scene is nothing like Silicon Valley, New York or Boston. We asked a few of the Motor City's finest to share the moments that define the way they work. Detroit's start-up scene may be as young and zealous as the start-ups that comprise it, but make no mistake, the city has a deep-rooted, roll-up-your-sleeves culture that has shaped its entrepreneurs from day one.

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Culture Vs. Strategy Is A False Choice

Strategy seems to have fallen on hard times. In his recent Fast Company piece “ Culture Eats Strategy for Lunch ,” author Shawn Parr joins a long list of commentators, psychologists, authors, and consultants who’ve used that dietary line to argue that company culture is a greater determinant of success than competitive strategy

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Why Planned Parenthood Should Change Its Name

With the current brouhaha over Susan G. Komen for the Cure’s defunding of breast cancer screenings at Planned Parenthood, the backlash, the reversal, and the exposure of the source of the initial decision, it’s obvious that Planned Parenthood is in a constant storm of contentious political struggle (even if the most recent dust-up was an unplanned branding bonanza ). And, it’s been happening for a long time.

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5 Simple Business Truths From Mom

Essential lessons about life turned out to be lessons for business. In my speaking engagements, I often get asked how I decided to focus on culture and employee engagement as the most important drivers for my business

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