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The Method Method Of Creating And Nurturing Amazing Corporate Culture

If a strong, inspiring corporate culture is greater than the sum of its parts, is it worthwhile--or even possible--to bother with the building blocks? In a Fast Company exclusive book excerpt, the founders of Method share how they kept their corporate culture vibrant as their business expanded exponentially

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Why India Is "Geek Nation"

India is already known as one of the world's IT powerhouses. Angela Saini, author of the new Geek Nation: How Indian Science is Taking Over the World, believes the country is also becoming one of the world's hubs for innovation and scientific ingenuity. Over the past few years, BRIC (Brazil-Russia-India-China) has become a buzzword of sorts for technology- and finance-watchers.

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How to Launch a Viral Marketing Campaign

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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Gary Hoover: Business Around the World

Gary Hoover is an entrepreneur, writer, speaker and educator. He is the founder of BOOKSTOP and Hoovers, Inc. This is part two of my article series with Gary

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Thank you, MSU

The MSU students are back from China, where they explored the culture, looked for fossils, and studied dinosaur eggs in the laboratory. [More]

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The DNA–People, Processes, And Philosophies–Of Innovative Companies

In the new book The Innovator's DNA, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen discuss the three things that set companies steeped innovation apart from the thousands of other companies doing business. Drawing on a sample of companies that lead both lists, we dove deeply into the practices of some of the world's most innovative companies

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How to Reward Great Ideas

Your employees may never say no to a bonus, but that doesn't mean it's the ideal way to credit their work. Examples from Foursquare and other innovative companies show how to make your rewards as creative as the ideas they're rewarding. Projet Cr

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Lindau Nobel Meeting–Shakespeare and Beethoven and buckminsterfullerene for the uninitiated

Can one appreciate the deep beauty of science, without mastering calculus, quantum mechanics or molecular genetics? I reckon the answer is yes, but I know at least one Nobel laureate disagrees with me. Sir Harry Kroto made the following comparison during a tense press conference on Wednesday: "Try to explain the culture and the depth of Shakespeare to someone who does not speak the English language

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