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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

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Innovating the Dress Shirt: Ministry of Supply

Several MIT students have engineered apparel that makes sweating through your dress shirt a thing of the past. Yellow stains on dress shirts from prespiration is a nightmare for every professional working today.

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Listening To Your Customers With The Five Digital Senses

After a one-day course I teach on “influence,” participants often comment that they are surprised it took so long to get what they came for. They signed up to learn how to convince people, how to shape others’ perceptions, how to make more conversations go the way they want them to go.

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Soaps 2.0: MTV’s New WatchWith App Enables Your "Jersey Shore" Addiction On A Second Screen

Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It's part of an aggressive push by the network to capture the " second screen experience ," an industry term used to describe the smartphones and tablets people turn to alongside TV. Distractions from our precious television shows used to be few and far between: the occasional power outage, a knock at the front door or a ring of the downstair's telephone, a parent demanding the plug pulled lest our brains turn to mush

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