Soaps 2.0: MTV’s New WatchWith App Enables Your "Jersey Shore" Addiction On A Second Screen

Today, MTV launched the WatchWith iPhone app, a service designed to drive network engagement through social sharing, photos and video, rewards, blog posts, and more. It’s part of an aggressive push by the network to capture the ” second screen experience ,” an industry term used to describe the smartphones and tablets people turn to alongside TV. Distractions from our precious television shows used to be few and far between: the occasional power outage, a knock at the front door or a ring of the downstair’s telephone, a parent demanding the plug pulled lest our brains turn to mush

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Soaps 2.0: MTV’s New WatchWith App Enables Your "Jersey Shore" Addiction On A Second Screen