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The book recycler and reseller has already given away $10 million to help improve literacy. Now it's giving away a book every time you buy one. Better World Books , a bookseller that calls itself "the online bookstore with a soul," announced an initiative this week to donate a book to the company's non-profit literacy partners--Feed the Children and Books for Africa--every time a book is purchased on their website.

Photograph by Jason Madara Creative marketers are launching new efforts to reach the Latin American community. Colin Spooner manages a consultancy launched by ad agency Pereira & O'Dell, whose majority owner is Brazilian advertising giant Grupo ABC.