Better World Books Takes A Page From Toms Shoes’ "One For One" Playbook

The book recycler and reseller has already given away $10 million to help improve literacy. Now it’s giving away a book every time you buy one. Better World Books , a bookseller that calls itself “the online bookstore with a soul,” announced an initiative this week to donate a book to the company’s non-profit literacy partners–Feed the Children and Books for Africa–every time a book is purchased on their website.

See the original post:
Better World Books Takes A Page From Toms Shoes’ "One For One" Playbook