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One day last summer Jared Hecht’s fiancée was complaining that she had no good way to coordinate her friends in real time at a Red Rocks music festival. “I called up my friend Steve and said, how do we make this possible?” A week later Hecht, who turned 24 today, and cofounder Steve Martocci, 28, had built a prototype of their group texting service, GroupMe , at a 24-hour hackathon.
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