Tell All Your Friends! GroupMe Texting Service Takes SXSW

One day last summer Jared Hecht’s fiancée was complaining that she had no good way to coordinate her friends in real time at a Red Rocks music festival. “I called up my friend Steve and said, how do we make this possible?” A week later Hecht, who turned 24 today, and cofounder Steve Martocci, 28, had built a prototype of their group texting service, GroupMe , at a 24-hour hackathon.

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Tell All Your Friends! GroupMe Texting Service Takes SXSW