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How to Choose an Ad Agency

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Long gone are the days of a handful of Madison Avenue firms controlling the advertising world.

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IBM Partners With Portland To Play SimCity For Real

The Oregon city is the first to use IBM's app to help cities figure out how policy can affect the lives of their citizens. But can any algorithm quantify the whole experience of city living?

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Is a Second Internet in Our Future?

What if you could conduct business on a second, more secure Internet? For some, the idea of a more secure Internet makes sense: all transactions would be safe from criminals and hackers who routinely break into corporate servers and deface websites. This second Internet would run alongside the main Internet but use an entirely different network of servers and IP addresses

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Anti-Hotel Service Rivalry Heats Up As Wimdu Threatens To "Kick Airbnb’s Ass"

Wimdu offers a glimpse into its plans for giving nearly identical rent-your-room service Airbnb a run for its huge chunk of money. A dozen or so twentysomethings met for an apparent company outing on a recent Thursday evening in 90-plus degree heat at an outdoor spot in New York's East Village called B Bar. It's as much of a home to bridge-and-tunnel crowds as it is to first-year M&A bankers

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