Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

You may not be shocked to learn that a lot of rumored Apple news is bubbling up around on the Web--here's our round-up of the most interesting bits.

Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you'll understand why experts think the pop charts will remain mindless for decades to come.

Following report that said cell phone use doesn't raise kids' risk of brain cancer, experts say not so fast

A crusader from Attrition.org has found that an alarmingly high number of books written by computer security experts are nearly 100% copied from other sources. What does that say about the industry? Borrowing code is standard operating procedure for those who work with software.

Franchising your small business may be a good way to grow fast. Figuring out whether or not franchising will work for you is a matter of knowing your business and yourself.

With the percentage of obese adults doubling in the past 30 years, some industry experts think soda and junk food should be taxed, like cigarettes.

Instead of cashing in on what could be a $1.2 trillion industry, our patchwork collection of local, city, and state governments fight over who should pay to update our infrastructure. This needs to stop. The hottest wave in technology today is not about the individual consumer, but the “smart city.”

Health experts: Tax could cut consumption of fatty foods, raise revenue; Critics say Americans should be able to eat/drink what they want

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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Dermot McCormack's led a digital turnaround that's put MTV on the top of the online heap as the web's most visited music destination.

Some are calling him the next Tony Robbins.

By Alister Doyle OSLO (Reuters) - Small fish play a big role in the oceans and catches should be cut sharply to safeguard marine food chains from plankton to blue whales, an international team of experts said on Thursday. [More]

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.

Medieval armor certainly looks heavy. And now researchers have demonstrated how the protection might have unwittingly put its wearers at a heavy disadvantage on the battlefield. An armored combatant in the 1400s had between about 60-to-110-pounds of steel on his head and body