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Feed SubscriptionT-Mobile, Sprint Back Mobile Marketing Company Zoove
"What's the short code for American Idol?" asks Joseph Gillespie, CEO of mobile marketing company Zoove, referring to the show's text-message voting system. "It's the largest use-case in history, but no one can remember it because the number doesn't make any sense." How brands connect to consumers is a huge headache for marketers--not just Idol fans--who've now tried almost every trick in the book to get your attention. SMS messages ("Text YES to 45938993"), QR codes, Facebook profiles, website addresses--you can't find an advertisement today that doesn't feature at least one of these marketing tactics
Read More »Christopher "moot" Poole’s Canvas Brings the Fun of 4Chan Mainstream
The founder of the Web message board 4Chan took the stage at SXSW to explain how his new project, Canvas, could far exceed 4Chan's 12-million-user popularity with Facebook-friendly appeal. Like your daughter bringing home an ex-convict for dinner and saying that he's actually a "really good guy," Christopher "moot" Poole explained how the virtue of 4Chan--instantaneous collaborative creativity--could overshadow its darker, dirtier proclivities by gaining new life in a project called Canvas .
Read More »Japan says Onagawa radioactive level now normal-IAEA
(Adds quotes, background) VIENNA, March 13 (Reuters) - Japanese authorities have told [More]
Read More »U.S. issues travel warning for Japan
* Temporary shortages of water and food * Evacuation of area near damaged nuclear reactors [More]
Read More »The Complex Origins of Food Safety Rules—Yes, You Are Overcooking Your Food
Editor's note: The following is an edited excerpt from a chapter in Modernist Cuisine: The Art and Science of Cooking (The Cooking Lab, 2011), a six-volume set consisting of 2,348 pages of text and photography. Scientific research on foodborne pathogens provides the foundation for all food safety rules.
Read More »Right-Handers Tend Prefer The Right Side
Here's a test. It's an odd question…but do you tend to prefer the right side or the left side of anything?
Read More »Japan tsunami grazes Americas but impact light
* Waves brush U.S., Mexico after thousands evacuated * Floods in parts of Latin America, little major damage [More]
Read More »What Happens When David & Goliath Team Up
The Internet age has been a story Davids and Goliaths: small, scrappy startups overtaking established industrial titans.
Read More »The essential lesson from the Japan earthquake for the U.S.
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Read More »Q&A-Dangers posed by Japan’s quake-hit atom plant
(Adds comments, byline) By Fredrik Dahl [More]
Read More »Health risk from Japan reactor seems quite low-WHO
GENEVA, March 12 (Reuters) - The World Health Organisation(WHO) said on Saturday that the public health risk from Japan's [More]
Read More »Japan radiation leak evokes U.S. Three Mile Island
* Radiation echoes Three Mile Island, but no meltdown yet * Stricken reactor dates from 1970s, newer models "safer" [More]
Read More »Wind blows south-to-north at quake-hit Japan nuclear plant
TOKYO, March 12 (Reuters) - The wind at a nuclear plant inJapan that is leaking radiation is blowing from the south, which [More]
Read More »Radiation leaking from Japan’s quake-hit nuclear plant
* Report that nuclear building's outer structure blown off * Gov't says radiation level low, major leakage not expected [More]
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