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Gifford's ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national or alienate existing customers? Gifford's ice cream has been a New England institution since the family-owned creamery, based in Skowhegan, Maine, opened its first ice cream stand, in 1980.

Oversharing is an overwhelming problem online. Keeping up with all your news and interests and social channels can be exhausting--it's why innumerable aggregators exist (from Huffington Post to Reddit and Pinterest) to help us manage our consumption habits. Today, the startup Flavors.me takes another swipe at the problem, launching a new version of the service aimed at tackling our social media A.D.D