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How Facebook pages psychologically manipulate us into liking brands. Many of the world's most powerful brands are doubling down on Facebook, from President Obama to The New Yorker

"I'm a big believer in stretch goals—you have to push yourself way outside your comfort zone," says former Navy SEAL and Leadership Under Fire instructor Rob Roy. "If a person does 50 push-ups, we know he can do more." When benchmarking for success at your company, don't be afraid to set high goals for your employees

Amazon's bid to earn money by making an Apple -like curated version of the Android Marketplace seems clever, if controversial , and a potential winner for Android users. But according to some, Amazon may be applying unfair restrictions to its software partners.

Halle Tecco, who founded the new health-care startup incubator Rock Health, is bringing in visionaries like the founder of Guitar Hero to help creative, innovative, and--dare we say it--fun health-care startups get off the ground.

GolfChannel: Some aren't fond of the exclusivity of Augusta National, but you have to love the wondrous formula the membership has created for identifying the game’s best players.

Ballengee: Tiger Woods has been working on his game for months. And with one amazing flurry back into Masters contention on Friday, the 'process' may finally be over.

A human rights organization goes for a big splash with a Facebook game with both online and offline elements.

On April Fool’s Day, the prank that was the biggest hit in the office was Google Motion . With a realistic faux launching page, the seriousness of the prank definitely sparked some loud laughter here at Journyx

Gaming guru and Reality is Broken author Jane McGonigal is organizing a game to commemorate the New York Public Library's centennial celebration. On May 20th, 500 gamers will spend the night in the main branch of the library on 42nd Street to complete 100 "quests" designed by a McGonigal-directed team.

GameSlam lets you bet one what's going to happen next during the ballgame you're watching. Opening day just got a lot more interesting.

One of the reasons that so many companies are formed in Silicon Valley is that they are all groomed from Day One for sale to another Silicon Valley company.

Predicting the future is a seemingly futile exercise. This doesn't mean we should not try to stay ahead of the game. However, I have found throughout my career at PepsiCo that rapid adaption to changes as they occur is more beneficial in business than clairvoyance.

We branded it the Great Search Engine War of 2011 , when Google launched an all-out attack on Microsoft's Bing , accusing its arch-nemesis of copying search results. After several months, however, it's unclear what impact the war has had on Microsoft. Has Bing been planning a response?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

Tracy Brown, CEO and founder of Evil Genius Designs , doesn’t profile as the standard entrepreneur type.