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Fast Talk: How A Brooklyn Clothing Label Fights "Fast Fashion"

Meet David Gensler, whose Brooklyn clothing company Serum Versus Venom advocates a return to craft. Read on to learn about the value of a well-made belt, what would've happened if Picasso had tweeted, and how Jay-Z could be the next Oprah

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NextLot: $1 Billion in Auction Sales Online

Founder Scott Finkelstein is expanding NextLot, this week's Inc. 5000 applicant of the week, for the next generation of Web users. As we process applications for the 2012 Inc

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8 Reasons Your Social Initiative Will Fail

Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Social software covers a lot of ground, but in general, products in this field enable people to share ideas and documents, find expertise and connect with colleagues, and communicate interactively with others. Gartner reports that “social software technologies as a whole are among the most hyped in the industry at the moment,” but is quick to warn companies that different social software technologies are “at different levels of maturity.” Meanwhile,

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Are You Sabotaging Your Own Career?

Several of us were talking this morning about the frustrations of waiting for someone to do their job. I see it time and time again yet still find it surprising that some people just don’t realize how damaging some actions can be to a career, a reputation, and a personal brand within your industry

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Find Your Company’s Native Cannibals

How (and why) to disrupt your own business before your competitors or upstarts have a chance to. Many years ago , I was lucky enough to work on a project with one of the original Apollo 13 mission-control engineers. One day, while he was patiently answering questions from his wide-eyed colleagues about how NASA got the astronauts safely home via their Lunar Escape Module, he paused, looked down at a gadget in his hands and cracked a wry smile.

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How To Find Your Next $140 Million

I recently spent the day with author Andrea Kates, who was challenged to connect the relevance of the working philosophy found in her best-selling book, Find Your Next , with real solutions that can help move businesses forward.

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6 Steps to Define Your ‘True North’

Identifying your businesss one true objective will provide a strong foundation for all strategic decision-making. A few years ago we worked with the new CEO of a consumer packaged goods (CPG) company

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8 Surprising Ways To Delight Customers

As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport--which offers harried travelers a room specifically set aside for yoga practice--may be my next yoga destination.

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The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising.

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Get More PR Coverage: 5 Easy Ways

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

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The Stealthiest Start-up Killer

It's the threat you never see coming. In fact, even after you crash and burn you still might not recognize it. Sometimes the biggest threat to your start-up is the one you can’t see.

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Marketing Lessons From An Accidental Con Man

In a previous Fast Company article , I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level.

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