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I Love You, You’re Fired

What do you do when the product you conceived, nurtured and loved, fails to thrive? Aside from firing an employee , firing a product is the worst part of my job.

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Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

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Researchers at SLAC test collider closer to creating fully coherent X-rays

(PhysOrg.com) -- Many advanced laser technologies, such as laser spectroscopy, that use precise wavelengths of infrared, visible or ultraviolet laser light could benefit from using X-ray light as well. But to reach its full potential, that X-ray light must be just as coherent as the light from the optical lasers now in use – a requirement beyond current X-ray laser technology.

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Why Big Data Won’t Make You Smart, Rich, Or Pretty

If 2012 is the year of Big Data, it will likely be the year vendors and consultants start to over-promise, under-deliver, and put processes in motion that will generate insights and potential risks for years to come. This year will be the year of Big Data.

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Study supports role of quantum effects in photosynthesis

(PhysOrg.com) -- Until a few years ago, photosynthesis seemed to be a straightforward and well-understood process in which plants and other organisms use sunlight to convert carbon dioxide and water into sugars, with oxygen as a waste product. But recent research showing that the light energy entering these organisms’ light-absorbing chromophore molecules may exist in two places at once – as a quantum superposition – has raised a new question: what role, if any, do quantum effects play in the vastly important and widespread process of photosynthesis?

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Generation Flux: Raina Kumra

Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors. @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333; text-decoration:underline;} .kaiser a:hover {color:#666;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar "Fear holds a lot of people back," says Raina Kumra, 34. "I'm skill hoarding

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Encounter at Dawn: Stephen Hawking, me, and an ATM

A black hole lenses the light of the Milky Way in the background (Credit: Ute Kraus amd Axel Mellinger) This weekend Stephen Hawking turns 70, an extraordinary physical accomplishment to add to an extraordinary list of physics accomplishments. Seeing this news reminded me of the the first time that I crossed paths with Hawking.

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The Heliotrope House Automatically Follows The Sun Like A Plant

The sun is the greatest source of energy on the planet. Instead of spending money trying to fight its power in the summer (and supplement it in the winter), revolving homes maximize solar heat and electricity.

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On the edge of friction

(PhysOrg.com) -- The problem exists on both a large and a small scale, and it even bothered the ancient Egyptians.

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