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Anatomy Of A Cannes Winner: NTT DoCoMo Xylophone

Anatomy of a winner takes us through the key decisions that took a piece of work from good to great--and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes.

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Lasers Create Interactive Solar Map For New York

Now New Yorkers can see exactly how much solar power each roof could generate. Will that info spur solar installations like it has in other cities? It's hard to accurately predict how much power we can generate from the sun.

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First X-ray lasing of SACLA

RIKEN and the Japan Synchrotron Radiation Research Institute (JASRI) have successfully produced a first beam of X-ray laser light with a wavelength of 1.2 Angstroms.

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Nintendo Wii U Announced, Brings HD Tablet Gaming

The Nintendo Wii U, the latest console from Japanese gaming company Nintendo, was announced in a press event in Los Angeles today. Though a follow-up to their popular and bestselling Wii, the Wii U shows a new strategy for the company: beating PS3 and Xbox 360 at providing the most cutting edge HD graphics--a demo of a bird flying through a landscape provided realism beyond current gaming tech. It will launch Holiday season 2012.

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Study raises questions on what causes silicon solar cell degradation

(PhysOrg.com) -- After several hours of exposure to sunlight, silicon solar cells experience light-induced degradation, which can decrease their efficiency by up to 10%. In a new study, scientists have attempted to detect the oxygen dimer (O2i) in the predicted charge state that is widely considered to play a key role in this light-induced degradation. However, their search has been unsuccessful, casting doubt on the accepted degradation mechanism of silicon solar cells.

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Newly Discovered Microscopic Worm Thrives in Gold Mines a Kilometer Underground

Deep in South Africa's gold mines water can be found in rock fractures, hosting bacteria that off the stone itself and form biofilms on the hard surfaces. Now new samples pulled from these sunless pools show that nematodes--roundworms of varying size that are essentially tubes with a digestive tract and thrive everywhere on the planet--likely graze on these bacterial films, surviving more than a kilometer underground.

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How Accountability Creates Success

The “list” gets longer and longer. Ideas and goals fall to the wayside remaining incomplete or never even seeing the light of day. There’s just no time; even less energy.

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When the speed of light depends on its direction

Light does not travel at the same speed in all directions under the effect of an electromagnetic field. Although predicted by theory, this counter-intuitive effect has for the first time been demonstrated experimentally in a gas by a French team from the Laboratoire 'Collisions Agregats Reactivite' at CNRS. The researchers measured with extreme precision, of around one billionth m/s, the difference between the light propagation speeds in one direction and in the opposite direction.

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How to Undertake a Financial Restructuring

The environment in which a business must grow is an unpredictable terrain. Rises and dips in markets, sudden technological breakthroughs, and a finicky consumer base can all render a company's original business model obsolete.

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Intel Teases Its After-Thunderbolt Connector, With Laser Power

Intel tech is powering the Thunderbolt computer connector that may revolutionize how we hook up gear--but Intel is already working on its successor , due in 2015. It's five times faster still, and uses lasers. The Thunderbolt system is a development of Light Peak--a system of serial data transmission that Intel has been working on for quite some while.

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