Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies

How is a blue ocean different from the usual business market? We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from Blue Ocean Strategy (2005) by W.