Leadership Hall Of Fame: W. Chan Kim And Renée Mauborgne, Authors Of "Blue Ocean Strategy"

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies

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Leadership Hall Of Fame: W. Chan Kim And Renée Mauborgne, Authors Of "Blue Ocean Strategy"