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Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

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Put Your Creative Capital to Work

Creative capital, like venture capital, can be valuable to any growing organization and often worthy of an equity stake in the outcome. I’ll ask that you, the busy reader, indulge a background setup about yours truly. Hopefully, if you continue reading future blogs, some of the following will assist you in understanding my point of view

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Put Your Creative Capital to Work

Creative capital, like venture capital, can be valuable to any growing organization and often worthy of an equity stake in the outcome. I’ll ask that you, the busy reader, indulge a background setup about yours truly

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Why Would You Work for a Goliath?

You no longer have to work at a massive corporation to access resources, or to have a chance to change the world. Here's why.

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Why Would You Work for a Goliath?

You no longer have to work at a massive corporation to access resources, or to have a chance to change the world. Here's why. In the five years since I left a big, corner office at a large corporation , I've experienced the leveling of the playing field between David- and Goliath-sized companies

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Looking for Authors, Coaches, and Experts!

Hello, my name is Philippe Matthews and I am Looking for Authors, Coaches, and Experts!  LET ME HELP YOU! I am the host of the Philippe Matthews Show and Internet Marketing Technologist for MyInternetMarketingExpert.net (MIME) — a California based company specializing ...

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6 Marketing New Year’s Resolutions for 2012

The new year means new opportunities to grow your business bigger, better and faster. Get started with these six resolutions. It’s that time of year , when we all step back and ponder on what was great about the year and what we coulda, woulda and shoulda done better.

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How The NHL’s John Collins Is Creating A Nation Of Passionate Puckheads

As former president and CEO of the Cleveland Browns--a hapless football team in one of America’s unluckiest sports cities--John Collins knows that fans are a fickle bunch. But to the National Football League, the Browns' annual disappointments never matter all that much, at least in this sense: If (and when) the Browns miss the playoffs, locals still watch football games, and still plan a Super Bowl party.

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Social Entrepreneurs: 5 Moves to Get Started Now

I know you're passionate about changing the world, but if your business model sucks and you go out of business, it helps nobody. Here's how to make the smartest moves.

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How to Test Your Marketing: 5 Tips from YouSendIt

YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Freemium company YouSendIt is known for its service that sends files too large to move through email.

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Why I’m Betting on PR: 3 Reasons

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.

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Meet the Real Mother of Invention: Persistence

For Jonas Eliasson to bring the Me-Mover to market, all it took was one eureka moment. And then 13 years of painstaking improvement. Like any sane human being, Jonas Eliasson hated commuting.

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