Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Yes, you read right. Find out why branding doesn't create a great brand.

If you haven't worn one yourself, it's highly likely you've at least seen a yellow Livestrong wristband. The ubiquitous bracelets are as much a fashion statement as they are a call for solidarity.

Don't let big buyers turn your business into a doormat. Keep your eye out for these common threats. Don't kid yourself.

Don't let big buyers turn your business into a doormat.

"It's not TV," as they famous slogan says. "It's HBO." Yet you can't access HBO without TV.

Google+ is nowhere near as big as Facebook and Twitter... yet

Retailers have to up their game to capitalize off of holiday sales. Here's how to leverage the five senses to encourage customers to buy. Walk into any American mall during the months of November and December, and, if you can tune out the hordes of frantic holiday shoppers, you'll likely notice upbeat Christmas music, the smell of pine boughs and cinnamon, bright red candy-canes, and plenty of free samples

Three-dimensional television got a major marketing push nearly two years ago from the consumer electronics and entertainment industries, yet the technology has one major limitation: viewers need special eyeglasses to experience the 3-D effect. Now the marketing experts say that the technology will never catch on in a big way unless viewers can toss the glasses entirely

McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual?

WaterForward transforms the concept of pay-it-forward into a viral philanthropy campaign for clean water projects. "I believe there's an enthusiasm around giving that we would hope to infect the world with," says charity: water founder Scott Harrison, whose breakout nonprofit has raised over $40 million for clean water projects worldwide

Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside).

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.

U.K.-based dairy brand Yeo Valley follows up its popular "Rap" video by introducing a smooth new track from boy band, The Churned. It’s the goal of most ad makers today to create brand content that's at least as watchable as the entertainment it supports. It doesn't happen often, needless to say, but U.K.

FamiliesGo! founder Eileen P. Gunn reflects on her initial ups and downs. I recently wrapped up FamiliesGo!’s second month.

The iPad has made tablets a fading memory, but these four 7-inch tablets may actually be a better fit for your business. On a sunny day in April of last year, Apple released one of most game-changing gadgets ever