When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales. When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed.
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Feed SubscriptionLeadership Lessons From the World’s Top Cop
Collaboration--or lack of it--can determine whether an enterprise survives or fails, William Bratton told an audience at the Inc.
Read More »Voxy’s Paul Gollash Makes Language Learning Social, Local, And Mobile
Voxy is more than Rosetta Stone meets The New York Times--it also provides location-based lessons about your immediate surroundings, and provides access to tutors via video chats. "Language learning is like learning how to cook or how to surf," says Voxy founder Paul Gollash. It’s not something that is best learned in a classroom.
Read More »Getting Hitched? Hosting A Conference? This DIY App For Your Big Events Takes 15 Minutes To Make
Technically it's a yapp (get it, your app?), but it still might change your life.
Read More »How Baby Boomers Are Stifling The Marketing Revolution
There’s a new generation gap brewing.
Read More »How Assignmint Will Change Freelance Journalism
A new startup hopes their integrated freelancer workflow and financials system will change the media industry. New startup Assignmint has an ambitious goal: To change freelance journalism as we know it.
Read More »Japan’s Quake Defenses Not Enough, Official Reports Warn
By Antoni Slodkowski TOKYO (Reuters) - Japan's defenses against a major tsunami and the safety of its nuclear plants were thrown into further doubt after two official studies predicted much higher waves could hit and that Tokyo quake damage could be bigger than it was prepared for. The reports, carried in the media over the weekend, are likely to intensify the debate about whether to restart Japan's 54 nuclear reactors, all but one of which are shut amid public fears about nuclear safety sparked by the Fukushima disaster in March 2011.
Read More »Post-"Entourage," Adrian Grenier Brews Beer, Socially Conscious Businesses
Adrian Grenier doesn't mind if you call him Vince. But he'd also like you to call him a community builder who has some big ideas about turning media culture into a positive way to engage teens. Oh, and he thinks you should try a little of his retro-inspired beer
Read More »5 Signs You’re Out of Touch With Your Audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences
Read More »One Surprising Sign You’re Cut Out to Be an Entrepreneur
Do you have what it takes to start a business? A veteran entrepreneur suggests a surprising character for start-up life
Read More »Does Your Company Need Social Media?
A lot of CEOs tell me their B2B companies just don't need social media. Here's why they are dead wrong. I have been doing a lot of speaking engagements lately before CEOs of business-to-business (or "B2B") companies
Read More »How To Enhance An Online Community With Real-World Interactions
Online communities don't have to replace face-to-face interactions with social media, says IBM's Worldwide Social Media Strategist Ryan Boyles.
Read More »Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. As someone with a marketing background, I've always been overly zealous to make noise about what I'm working on even before the product is entirely ready for public consumption
Read More »How to Hire the Right PR Pro
Agency or freelancer? Big firm or small? And will this really work
Read More »A camera that peers around corners
In December, MIT Media Lab researchers caused a stir by releasing a slow-motion video of a burst of light traveling the length of a plastic bottle. But the experimental setup that enabled that video was designed for a much different application: a camera that can see around corners.
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