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7 Ways To Build A Brand From Scratch, Inspired By "Playground Sessions"

Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development. Used to be the best an agency could do is build a rep as a stellar service provider

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Protest, Music, And #OWS Opportunism

When does a performer's “endorsement” of Occupy Wall Street cross over into exploitation? Music and protest have long gone hand in blistered hand

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Activision’s Toy Line, Skylanders, Puts A New Spin On "Mobile" Gaming

Video game giant Activision is hoping that dozens of plastic toys, that interact with a series of video games on every possible platform, will be a huge success with kids (and their parents). This weekend, mammoth game publisher Activision launched a new franchise, Skylanders: Spyro's Adventure . It's an evolution of the character Spyro the Dragon which debuted on PlayStation 1 in 1998

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10 Points Business Leaders Can Learn From Steve Jobs

Steve Jobs was one of the best business strategists of our time. So what lessons can we take from Apple's moves over the years? Before speaking at a conference last year, I received a rather unusual instruction

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Steve Case on Jobs’s Legacy

In an interview with Inc.com's Christine Lagorio, Steve Case chokes up about Steve Jobs. Steve Case is described as "a pioneer in making the Internet part of everyday life" on the website of his investment company, Revolution. Who else qualifies for that characterization more than Case's longtime friend and fellow entrepreneur, Steve Jobs?

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Welcome To Apple Day, Microsoft Buries Zune, New Hope For Californian Rare Earths?, HTC To Issue Security Patch

Breaking news from your editors at Fast Company, with updates all day. Apple To Make News Today . The Internet is gearing up for today's 1 PM EST Cupertino show, where Apple CEO Tim Cook is expected to get on stage and trot out some new hardware--and maybe

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Google Tweaks Product Search, Oracle Seeks $1.6B For Java, Spotify No Longer Invite-Only, China’s 40,000-Client Apple Store

This and more important news from your Fast Company editors, with updates all day. Apotheker Replaced By Whitman At HP . Late yesterday, HP's board took a controversial decision and ousted its CEO Leo Apotheker after just 11 months in the role

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Why Yahoo Isn’t Embedding Content On Facebook

Facebook today just made it easier for media companies to help users discover new music, articles, and books by seeing what their friends are reading, watching, and listening too. As a result, some companies are putting versions of their products--called "canvas apps"--directly in Facebook, like music companies that will let people listen to their music right inside the social network. Yahoo, however, is taking a different tack

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Change Generation: Music Unites’s Michelle Edgar Makes Soul Music

Nonprofit Music Unites founder Michelle Edgar describes her journey from a music-loving magazine intern to Director of Branding for Warner Bros. Music and creator of a charity that gets kids off the streets and into a real studio to record their first songs

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