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"Hey, I'm a Mac, I'm off to college!", new investment puts Twitter at $8 billion.

SoundScan reported

The AARP is known for the following: retirement benefits, travel discounts, and commercials of old people smiling, frowning, or falling down. But last month, the nonprofit organization for those 50 and older launched a new service that takes advantage of a massive untapped market in the digital music industry: baby boomers

The HTC Status puts its money where its mouth is: Almost the entire front end of the phone is about sharing, updating, or checking on your social-network statuses. The thing even has a "share on Facebook " button right on its chassis. The Status, coming exclusively from AT&T this summer, is otherwise run-of-the-mill

AOL is flexing yet another of its gooey tentacles to get a grip on a market: It's partnering with Slacker Radio for streaming Net radio. Pandora

It's an ad world must-see: Each year delegates at the Cannes Lions International Festival Of Creativity cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world. Here's a peek at this year's picks. Each year delegates at the Cannes Lions International Festival Of Creativity line up on Thursday morning and cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world.

Seventy-six percent of iPhone users surveyed said they were likely or very likely to use Apple 's forthcoming free iCloud service, according to a survey by RBC Capital Markets . But even more remarkable is the number of iPhone users that said they were somewhat likely to drop $25 per year for Apple's iTunes Match Service: 30% indicated they were willing to pay for the privilege of organizing (and laundering) their music in Apple's cloud

J.K. Rowling has segments of the Interwebs alive with intrigue over the new site Pottermore.com , and this content-enhanced YouTube page, which goes far and above your usual smart ad. We'll find out Wednesday morning what it's all about

Sony's not being held back by its recent woes. Instead, it's taking its new cloud-based music system mobile for the first time

Shazam was once just a great app for identifying that cool tune on the radio. Now it's plunging into TV and advertising. You know Shazam as the cool smartphone app you use to identify tunes on the radio

Sure, Apple's new syncing service might help the music industry recoup some of the money it's lost to piracy.

There's been a rush of news from Apple this week: About OS X Lion , and the number of apps that Apple appears to be co-opting; about iOS and how it's incorporating more features from OS X; and iCloud, where Apple pushes all your details into the sky so all your devices can access them.

"We're going to demote the PC and the Mac to just be a device," said Steve Jobs in his keynote address at Apple's WWDC conference today. "We're going to move your hub, the center of your digital life, into the cloud." Apple revealed its long-awaited cloud sharing and sync service today, iCloud. Far more than a way to back up files to a distant server, iCloud is integrated across Apple desktops and mobile devices to ensure that all of your computers can synchronize contacts, calendars, email, apps, music, photos, and more

Prices so low, Apple must be INSANE! Or, more likely, they're hooking a whole new world of users with bargain basement prices on OS Lion and iCloud while planning to charge them later for add-ons and premium features. The most important thing Apple announced at its Worldwide Developers Conference on Monday had nothing to do with new software features or services.

Apple's World Wide Developer's Conference kicks off on Monday, with Steve Jobs giving the keynote address.