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How to Pitch a Risky Investment

By the time you're finished, you'll have them pitching you your own idea. One of our clients is considering a major strategic investment that could help the company become a major player in an adjacent product market

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The Booming Business Of Biomimicry

Economists are trying to quantify both the spread of the 15-year-old biomimicry industry and its economic effects, and the results are eye-opening. Introduced in 2010, the Da Vinci Index is an attempt to quantify the impact of biomimicry in the U.S. Compiled by Lynn Reaser , chief economist at Point Loma Nazarene University's Fermanian Business & Economic Institute in San Diego, the Da Vinci Index measures the use of terms unique to biomimimetic thinking in scientific publications, patents, and grants ( PDF )

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How Blinkx Is Creating Internet TV For Couch Potatoes

Internet TV has mostly been a lean-forward experience. A new set of channels from the video search giant is making it more like the boob tube. Internet television has historically been a mostly lean-forward experience.

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7 Start-ups Inspired By Craigslist

Craigslist brought classifieds to the online masses; these fast-growing companies are the niche next-generation of social buying and renting. Location : Brooklyn, New York Founder : Campbell McKellar How it Works : Loosecubes matches people with an extra desk, studio, or office space with independent workers looking for a place to be productive. How it Makes Money : Hosts are charged a 10 percent fee for each transaction

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Imagine A World Where The Cable Guy Shows Up On Time

A growing group of customer experience professionals are working hard to make some of life's most frustrating experiences not just tolerable, but delightful. There aren’t many people who look forward to scheduling an appointment with the cable company. You’re typically given a 3-4 hour window to wait at home for something that takes just a few minutes.

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Is the GOP Bad at Social Media?

Each candidate has his or her own strategy; some work, others fail. Here's what you can learn from the social media accounts of the 2012 presidential candidates.

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"Steve Jobs" By The Numbers

Just how big will the biography of the late Apple founder be? It's "the biggest nonfiction book of the year," a publishing insider tells Fast Company. Walter Isaacson's Steve Jobs

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The Mainstreaming Of Fair Trade

If you didn't know what Fair Trade was five years ago, you certainly do now. As the label becomes ubiquitous, CEO Paul Rice is taking the standard into new industries and to new heights.

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How Symphonies Grew Strong Audiences By Killing The Myth Of The Average Consumer

Marketing managers for major orchestras had always assumed that convincing people to give the symphony a try was the key to gaining subscribers. "Get people through the doors!" was their mantra, assuming that the sheer beauty of the music would lure them back. But when they actually studied the numbers, they discovered that getting new people wasn't the problem.

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