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The book recycler and reseller has already given away $10 million to help improve literacy. Now it's giving away a book every time you buy one. Better World Books , a bookseller that calls itself "the online bookstore with a soul," announced an initiative this week to donate a book to the company's non-profit literacy partners--Feed the Children and Books for Africa--every time a book is purchased on their website.

In acting they call it a "cattle call." Hundreds of up-and-coming actors file in to the same audition in hopes of being chosen for a role. It's quite a demeaning process. Kind of hard to tell with a name like "cattle call," but the process goes something like this: The actor stands in the center of a cold, uninviting room and faces a table with what is essentially a panel of judges, similar to a firing squad.

Highly technical scientific debates are usually hashed out behind closed doors--in labs, in subscription-based journals, in the hallways at conferences attended only by a few specialized researchers. But in May the rest of us saw three real academic arguments playing out in public, largely via Twitter, blogs and wikis

Mansueto Ventures is seeking a design intern to work in the online department of Fast Company magazine. This is a paid internship at our New York office

This and more important news from your Fast Company editors, with updates all day. Amazon Crashes, Takes Down The Internet

The iPad magazine looks gorgeous and works about as well as Zite, Flipboard, et. al. It even understands if you're not into AOL content.

After Google+, does the world need another online community? Storytree thinks it does and offers a site to help family members tell their favorite tales. "With Facebook and Google Circles, you get a lot of noise going on," a cofounder tells us

A social movement is underway in downtown Detroit.

Starting a retail business isn't cheap. Here, Sharon Munroe shares how much it cost to open a consignment store in Austin

Science Online New York City (or #SONYC on online social networks) is a monthly event happening in New York City. [More]

Over the past few weeks, Facebook users saw a spectacular deal advertised by gadget site Dealzon.com: an iPad 2, for only $11.37.

%excerpt% Continued here: Portrait of an Incubated Summer

A Brief History of Inc.com Fifteen years ago this month, Inc.com was born. To mark the occasion, we took a ride in the way-back machine

"We're out to fundamentally change the way people communicate and share, not just create a pretty photo-sharing app," says Instagram CEO Kevin Systrom.