Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Video production is getting cheaper, so Google is creating a self-service option for pre-roll advertisements aimed at small- and medium-sized businesses. Google 's AdWords program has long been an easy way for businesses of all shapes and sizes to post their ads on Google Search results

A lot of CEOs tell me their B2B companies just don't need social media. Here's why they are dead wrong. I have been doing a lot of speaking engagements lately before CEOs of business-to-business (or "B2B") companies

B2Bs may never enjoy millions of Facebook fans and Twitter followers, but the more they do to build brands rooted in consumer value and social responsibility, the better positioned they will be. Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise their customer base.

Pinterest co-founder Ben Silbermann explains why the social network updated its profile pages, and future plans for more extensive changes. Earlier this week, we heard a vague promise from Pinterest's founder Ben Silbermann : The fast-growing social bulletin-board website would be adding user profiles by week's end. Voila! On Friday morning Pinterest introduced profile pages that showcase a user's photo more prominently, as well as the other individuals that user most often re-pins

As Path launches its new API, CEO and cofounder Dave Morin explains why the company is eschewing advertising in favor of virtual goods.

Google and Microsoft were once start-ups.

%excerpt% See more here: Is This the Year for Health Tech?

Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.

Caterina Fake, Chip Conley, Dan Ariely, Susan Gregg Koger, and others on their biggest--and most brilliant--mistakes. Success is never inevitable: Seemingly smart decisions often turn out to be disastrous, and sometimes what appear to be the worst decisions turn out to be pivotal to eventual success.

From coffee to crafts to paywalled blog posts, Memberly customers are building businesses based on predictability.
 Jesse Thorn produces a web series that teaches men how to dress like grown ups. But he's found a new way to make money off of his site while he's sleeping like a baby.

By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. When you think of Apple (AAPL) and Research in Motion (RIMM), it’s probably as mismatched competitors.

The new tablet from Amazon is selling like crazy, and plenty of people are calling it a threat to the iPad. But the real story is how it flipped the script on the many makers of tablets running Google's operating system.

Spotify's got a huge catalog of music and 10 million subscribers.

In this extended version of the talk from our new issue , we speak with Blake Simmons, the VP for deconstruction at the Department of Energy's Joint Bioenergy Institute about competing with the fossil fuel industries, balancing needs for food and fuel, and becoming the Radio Shack of bioenergy.

Social-media advertising start-up Adaptly is less than two years old and is growing at lightning speed. Its founder thinks it's ripe time to add a social mission.