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Are the Oil Barons Panicking? Saudi Arabia to Spend $100 Billion on Renewable Energy

Saudi Arabia, the world's largest oil exporter, may not be panicking quite yet about its ever-declining oil supply--but the country is certainly concerned. Consider: in February, a Wikileaks document revealed that Saudi Arabia might be overstating its oil reserves by 300 billion barrels, and the country recently asked for a slice of the UN's $100 billion climate change fund to help diversify to other energy sources (a galling request from such a wealthy country so dependent on other people not diversifying to other energy sources). And now the kingdom has announced that it plans to spend $100 billion on solar, nuclear, and other renewable energy sources.

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Forget the Treehuggers: Five Ways to Attract the Less Stereotypical Green Consumer

The New Consumers are here. They're youthful, wired, educated and mostly female--and they’re just as concerned with practical values like price, quality and convenience as they are with do-gooder values like local, organic and fair trade. These shoppers make up 30% of the U.S

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Howard Schultz on How to Lead a Turnaround

Howard Schultz took a small Seattle coffee store and turned it into a global business with more than $10 billion in annual sales. Yet one of his greatest accomplishments, says the Starbucks CEO, was making it through the past few years. In his new book, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Schultz chronicles his return to the helm of Starbucks during one of the most tumultuous times in the company's 40-year history

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Why Social Influence Matters to Businesses

Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions

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Safety Concerns Often Amount to Status Quo at U.S. Nuclear Industry’s Aging Reactors

On December 1, 1969, Jersey Central Power & Light initiated fission in the fuel rods of the nation's first boiling-water nuclear reactor--one of 31 ultimately built in the U.S. The first "turnkey" plant, Oyster Creek nuclear generating station in New Jersey was sold for less than $100 million in 1964--a price well below what it would ultimately cost to build the reactor. The point was to prove that a nuclear power facility could be built as cheaply as a coal-fired power plant, and the key to that was a smaller safety system

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Injuries to delay work at Japan’s damaged nuclear plant

By Yoko Kubota TOKYO, March 25 (Reuters) - Injuries to workers battling to bring Japan's earthquake-damaged nuclear plant under control will set back efforts to stabilise it, officials said, as fear of radiation from the complex spread both at home and abroad. Engineers are trying to regain control of the six-reactor nuclear power station in Fukushima, 240 km (150 miles) north of the capital, two weeks after an earthquake and tsunami battered the plant and devastated northeastern Japan, leaving about 27,400 people dead or missing. Explosions in three reactors at the Fukushima Daiichi power station last week made this the world's worst nuclear crisis since Chernobyl and raised fears of a catastrophic meltdown

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7 Blogging Mistakes That Small Businesses Make

Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.

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Fast Company Honored With National Magazine Award

On March 16, 2011, Fast Company was awarded a National Magazine Award for Digital Media for its breakout site, FastCoDesign.com , in the Online Department category, which honors a regularly updated, clearly branded department or channel. Fast Company received two nominations from the National Magazine Awards for Digital Media, the magazine industry's highest honor, from the American Society of Magazine Editors: "The Influence Project" , a print story from the November 2010 issue, with a comprehensive online companion, in the Multimedia Package category, and Co.Design, a site dedicated to the intersection of business. Co.Design was awarded the Ellie for the Online Department category

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Summer blackouts loom for Japan’s economic heartland

By Risa Maeda TOKYO, March 22 (Reuters) - Japan's economy may not feel the harshest blow from this month's disasters until summer, when surging power demand could spark a new round of power blackouts in Tokyo and its neighbouring prefectures which account for 40 percent of the country's GDP.

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