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How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. The Company: The Sweet Spot, a Dallas hair removal salon that specializes in sugaring, an alternative to waxing The Goal: Attract customers to the newly opened salon The Execution: The Sweet Spot's founder, Erin Cox, noticed links to products and services on her friends' Facebook Walls that looked a lot like promotions. She followed the links and realized they all originated from Blue Calypso, a mobile marketing platform through which businesses reward people for sharing ads via Twitter, Facebook, or text message.

Imagine K12 is a new Palo Alto incubator birthing only education startups.

Think your electricity bill is high? It's not. Neither is your heating bill or the price you pay at the pump.

Breaking news from your editors at Fast Company, with updates all day. This colorful Doodle is Google's tribute to late Disney artist Mary Blair

With the Regeneration project, Hyundai continues its quest for emotional connection, uniting electronic music stars with musicians from five other genres What comes to mind when you think of Hyundai?

Herman Cain's 9-9-9 plan is is the legislative equivalent of Subway's $5 footlong campaign or Domino's 5-5-5 deal. It's sharply marketed to the fast food nation (just don't look too close at what's inside).

"A change in 20 points is a huge difference," study author Professor Cathy Price said

%excerpt% Continued here: 9-9-9 Could Slam Businesses

The Living Building Standard--which requires buildings to create all their own energy and recycle all their own water--is so hard to meet that only three buildings are "living buildings." Two, in the Pacific Northwest, are vying for the title of world's most sustainable. Ever since the invention of the skyscraper, the contest between cities to see who could be home to the tallest building has had a symbolic potency on par with the space race

How do you get people to pay more for clean power?

We're expecting Apple to arrive with a shiny new iPad 3 sometime early in 2012, and we think we know a few things about it.

I’ve written about Netflix before and how much I like the service. I love the instant gratification of streaming movies and apparently I am one of the few people who doesn’t use the DVD option.

So much for risk. After massive customer backlash, Netflix keeps DVDs in-house, kicks Qwikster to the curb. A company rep tells Fast Company why

In a Q&A with Inc.com, OfficeMax founder argues that consensus-building is over-rated. Sometimes a leader just has to decide. Michael Feuer started OfficeMax from scratch in 1988, and built the office-supply chain into a 1,000-store behemoth before selling it to Boise Cascade Corp.