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Honest Tea CEO Seth Goldman explains how he made the mistake of selling what he wanted to drink, instead of what his customers wanted.

“You shouldn’t wait for change—you should pioneer it,” said Paul Block, CEO of Merisant, the company that makes the sugar substitute Equal, and his remark pretty well summed up the theme of last Thursday’s conference session, “Growth and Innovation: Leveraging the Momentum.” A standing-room-only audience attended the panel discussion, in which Block was joined by serial entrepreneur Howard Tullman, CEO of Tribeca Flashpoint Digital Media Arts Academy, and Lisa Price, CEO of Carol’s Daughter, a cosmetics company she launched 18 years ago while working as an assistant writer on “The Cosby Show.” Perhaps the best illustration of Block’s precept came from Price. Four years ago, she said, she and her management team had detected early signs of a major change in the tastes and preferences of their customer base, principally African-American women

Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.

Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne.

%excerpt% Read the original post: How to Crowdsource Your R&D

We can debate all day if the chicken came before the egg. We can also debate whether it is smarter or not to have the carriage in front of the horse. But what is not debatable is the need for you to have sales, any sales, in order to get investors excited

One of the world's oldest publishing companies brought in a ringer to revolutionize the way the company does business.

The grandson of the legendary investor aims to bring some private-sector savvy to the growing world of mega-philanthropy.

Not sure if your new business idea is good enough to succeed? Here are six ways to test it. The facts are sobering: the majority of small businesses fail within five years of starting up

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

To compliment your online shopping, you can now download a toolbar that rates your purchases on health and environmental impact. Thinking of switching toothpastes?

Ben Chestnut, CEO of MailChimp, described in the last post how the freemium model has dramatically increased business for his company. Below, Ben describes his pricing model and the types of customers his company prefers. Curt-I reviewed your company’s pricing structure and think it’s really smart how you have tailored your pricing for each buyer persona, such as the customer with high volatility in the number of emails he’s going to send or the customer with a huge volume of subscribers

There's a certain homespun charm to the animated .gif. The beauty lies in the simplicity of these animations: It's easy to make one, and .gifs are far faster to upload, stream, or send than a video file. For the uninitiated, a .gif is simply a looped set of static images, a kind of digital flipbook

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old. The first time I encountered Hendrick's Gin was in the exclusive George V Hotel in Paris.

In Part 1 of this interview series, MailChimp ’s CEO Ben Chestnut discussed how going freemium led to creating a fund for integrators , resulting in creative new developments with their product.