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Learning the Ansoff Matrix, which shows four ways that businesses can grow and the risks associated with each option, can help you grow your niche.

McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual?

Unconsumption helps people re-label their products with an anti-branding brand.

The popular idea that chemistry is now conceptually understood and that all we have to do is use it is false. Sure, most of the products we use in our daily lives were made possible by modern chemistry. But producing useful compounds is far from all chemists do.

Small businesses are pessimistic because of lack of demand for their products and expected increases in health care costs. Thanks to growing economic uncertainty, small-business confidence has fallen to a two-year low, according to new research

As big businesses and consumers slowly realize that oil prices won't drop precipitously anytime soon, biofuels and biochemicals have begun to look ever more attractive. But up until now, there hasn't been a truly cost-effective way to to make fuel and chemicals out of biomass (i.e switchgrass, woodchips, and other nonedible crops). Enter Renmatix , a Kleiner Perkins-backed startup that emerged from stealth mode today.

Consider staging a Comedy Central-style celebrity roast of your top-selling product. Once a year or so, everyone at our company gets together for a week to hang out, work together, and socialize. Because 37signals consists of 28 people located in nearly 20 cities around the world, these get-togethers are rare—and important

...as former Campbell's Soup Company CEO Doug Conant brought the brand back by encouraging every possibility. It was 2001 when Doug Conant became CEO of the Campbell Soup Company—he was just the eleventh man to hold the title in the company's 132-year history.

It's hard to know what products mean when they say they are "environmentally friendly" or "fully compostable," but there are rules about what companies can and can't claim about their products.

There aren't very many hydrogen cars on the road these days, but there might be soon. And when there are, it will be possible to take the dirty water from your toilet and turn it into fuel. Wastewater--the stuff that goes down the toilet when you flush--is often treated and used for everything from creating artificial snow to watering golf courses.

While increased M&A activity may be celebrated in many corners, there is cause for concern since the pre-merger hype does not always live up to the post-merger reality. Google recently announced that

Break a business plan into bite-sized pieces, to focus on what matters most right now. The first of a three-part series

How companies like Roku boost sales with referral marketing Roku was one of the first companies to bring online movies to people's living rooms. Three years ago, the Saratoga, California-based company started selling remote-controlled devices that can stream online media content, such as Netflix movies and Pandora radio, to TV sets.

New sunscreen labeling regulations were issued by the federal government last week for the first time in more than 30 years. The U.S

With new requirements to be honest about how well they protect and how easily they come off, new sunscreen regulations are a step forward, but could still result in you not getting the protection you paid for. Skin cancer is a major problem in the U.S; between 1992 and 2004, melanoma rates grew by nearly half.