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The FTC’s New Marketing Rules To Squash Greenwashing

It's been scarily simple for companies to make false claims about how good their products are for the environment, but now the government is stepping in. It's scarily simple for companies to make inauthentic "green" claims about their products. They can just slap an unregulated green seal of approval on their product.

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Business Plans by the Numbers

When writing a business plan, here's how to run the numbers that matter without getting hung-up on those that don't. Entrepreneurs are a courageous bunch—except when it comes to math. I've seen many notoriously tough senior executives shudder at the prospect of running financial projections for their business plans.

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How to Hire an Assistant

My desk used to have a very large pile of envelopes stacked in the corner. It included notices from various agencies in the states in which our employees live, pitches from would-be business partners, personal correspondence, and too many other things to list. Under the desk was a box, which contained all of the stuff that had been crowded off my desk

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Looking Out for the Health of Our Babies

With the current obsession with label-reading and organic ingredients, surely there must be dozens of organic baby food brands, right? That's what Los Angeles moms (and friends) Liane Weintraub and Shannan Swanson thought.

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Daily Deals for Online Business Owners

KillerStartups is launching a new daily deal site, Startups.com , that will cater to Internet entrepreneurs. The site will offer 50 percent to 80 percent off Web apps, tools, e-books, gadgets, and other products geared toward doing business online.

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10 Business Plan Dos and Don’ts

Each year , I help fellow entrepreneurs and investors judge the MBA business plan competition at Harvard Business School. This year, I noted which pitch approaches seemed to work best and which tactics fell flat. Here are five things that worked in this year's presentations—and that you should consider including in your next business plan pitch: 1

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10 Pros and Cons for Using Groupon

Groupon, the group buying site offering daily deals, has proven to be wildly popular with consumers. Great discounts are given for restaurants, retail stores, spas, theaters and much more.

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Billions Of Dollars In Acquisitions: A Breakdown Of eBay’s E-Commerce Strategy

In the last year or so, eBay has spent billions acquiring a slew of companies to expand its role in the ever-growing ecommerce space. Yesterday, the online-shopping giant added one more startup to its mix: mobile ad firm Where.com, in a deal that one unconfirmed source said was worth $135 million.

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White iPhone Cometh, Twitter Rejected $10B From Google, 100Mbps Coming Nationwide, And More…

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. White iPhone Due Soon Apple 's legendary white iPhone will be ready for AT&T and Verizon in a few weeks, according "three people with knowledge of the plans." Twitter Rejected $10 Billion Offer From Google Twitter reportedly turned down multiple offers, including $2 Billion from Facebook and one from Microsoft . Crowdsourced Map Campaign Attempts Anti-Slave Momentum Demand the Brand, a State Department-supported project, allows users to upload photos of themselves with products to "demand" that they be made slave-free.

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In the Future, Everything Will Be Made of Algae

Remember a few years ago when everyone decided that using algae as a biofuel feedstock would be the best thing ever? Well, progress on that front is moving so slowly that companies have realized that that might not be where the money is

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