Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

It's not unlike developing a romantic relationship: You'll need wit, persistence, and a good deal of charm to be successful. Valentine's Day is traditionally the day to launch an all out charm offensive toward a loved one with roses, champagne—whatever your weapon of choice. This Feb

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer. Sooner or later, someone is going to write something about you, your company, or a client that you don't like

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer.

What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer.

By Natasha Gilbert of Nature magazine Our last line of defence against hospital 'superbugs' is faltering, with resistance to the antibiotics usually used to tackle intractable pneumonia and urinary tract infections on the rise and spreading across European countries. The European Centre for Disease Prevention and Control (ECDC) in Solna, Sweden, announced last week that 29 new cases of bacteria resistant to the broad-spectrum carbapenem antibiotics had been reported across a total of six European Union (EU) countries between early October 2010 and the end of March 2011. The figures coincide with the publication, on 17 November, of a European Commission strategy to tackle antibiotic resistance.

(PhysOrg.com) -- A thin sheet of plastic has been making headlines at Princeton as a magical flying carpet, after the publication of a paper describing experiments by the team with their prototype sheet of plastic that uses piezoelectric actuators and sensors to move.

By Heidi Ledford of Nature magazine A widely touted--but controversial--molecular fountain of youth has come under fire yet again, with the publication of new data challenging the link between proteins called sirtuins and longer lifespan. In a paper published today in Nature , researchers report that overexpressing a sirtuin gene in two model organisms--the nematode Caenorhabditis elegans and the fruitfly Drosophila melanogaster --does not boost longevity as had been previously reported. [More]

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies

I’m going through the steps of starting up FamiliesGo!, a travel planning website for families, and I would like to file the business with New York State as a limited liability company. I have the papers on my desk.

I’m going through the steps of starting up FamiliesGo!, a travel planning website for families, and I would like to file the business with New York State as a limited liability company. I have the papers on my desk.

A press release will never beat a good conversation.

The development of 'brain-like' computers has taken a major step forward today with the publication of research led by the University of Exeter.

"Science is messy. And the bigger the claims, the more intense the criticism." This is how Brian Vashtag opened his Washington Post article chronicling the publication of NASA's arsenic bacteria paper along seven critical comments and a follow-up response. It describes the situation - and science - well, but it's not the story that those outside of science usually hear.

Which topic are science journalists most likely to talk about when they get together? A) The epistemological issues raised by multiverse theories; B) The revival of social Darwinist ideas in Tea Party rhetoric; C) The relevance of experiments on sea slug brains to the debate over free will; D) Statistical evidence linking global warming to this spring's tornado outbreak; or E) None of the above