Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

You may be able to raise your prices, or introduce a premium price level--if you really understand what your customers value most.

B2Bs may never enjoy millions of Facebook fans and Twitter followers, but the more they do to build brands rooted in consumer value and social responsibility, the better positioned they will be. Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise their customer base.

Arriving on the heels of Constellation Audio’s $345,000 cost-is-no-object Reference system—which launched in stages last year and pushes the limits of high fidelity—comes the Southern California manufacturer’s more “modestly priced” Performance Series. By simplifying and automating its manufacturing and assembly processes, and using fewer exotic parts, Constellation succeeds in creating ...

A Procter & Gamble chief defends marketing cutbacks by referring to the less expensive benefits of digital marketing. Um, really

by Philippe Matthews We’ve heard it before, but we obviously need to hear it again — America is out of shape. According to recent health and fitness studies, over 30% of all adults are considered obese — 20% to 40% over ...