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Why Women Are Better Freelancers

One longtime female freelancer says women are better suited for the Gig Economy. Here are three reasons why. "Am I to infer from your article that only women are contractors

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Report: Black Women’s Secret Asset

A new study finds assertive black women leaders are viewed positively while just as assertive white women in the same roles are viewed negatively.

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How Strong is Demand For Your Product?

Customers may say you have a great idea for a product -- but how can you tell if they will actually buy it? One of the trickiest things about starting a company is getting an accurate read on demand

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Twitter Reveals People Are Happiest in the Morning

“Happy hour” is not when you might expect it to be, according to a new analysis of about half a billion Twitter messages from around the globe. On average, people are chipper when they wake up and become grouchy as the day wears on.

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Your Customer Research Is All Wrong

Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why

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Brand vs. Branding: When Less is More

When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.

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Virtual ghost imaging: New technique enables imaging even through highly adverse conditions

Ghost imaging (GI), and its even more oddly named cousin virtual ghost imaging (VGI), seem to contradict conventional wisdom by being able to image an object by simply counting photons in a "light bucket." This non-intuitive technique, however, can lead to better images when conditions are less than ideal. In a first-of-its-kind demonstration, a team of researchers from the U.S. Army Research Laboratory in Adelphi, Md., and the University of Maryland in Baltimore, captured reflected photons from a highly specialized laser beam to create a VGI image of a remote target.

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Protect Yourself From Poachers: 5 Tips

Ask yourself these 5 questions to see whether your biggest clients are at risk of being lured away. It is a regular lament in many organizations that more time and attention is paid to landing new sales rather than serving and growing the accounts the company already has. Commission and promotion programs time and again focus almost exclusively on acquisition of accounts over retention of accounts

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This Week In Bots: Dogs Of War

Alpha Dog: Goes "Hi Ho," Romps Over Hills If you're any sort of fan of robotics, you'll know about Boston Dynamics' Big Dog and Alpha Dog--research prototype robots that will be used to inform the design of a genuine military support quadruped robot. Now DARPA has just taken Alpha Dog out into the wild to put it through some grueling tests: [youtube xY42w1w0TWk] The tests include hauling 400 pounds of cargo over 20 miles during a 24-hour window without needing refueling--exactly the sort of automated troop-following tasks that will make its military-grade offspring incredibly useful in what may be a surprisingly small number of years.

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