Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

If you want your audience to make a decision, you need to tell a good story.

I recently spent the day with author Andrea Kates, who was challenged to connect the relevance of the working philosophy found in her best-selling book, Find Your Next , with real solutions that can help move businesses forward.

Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage. Customers make purchasing decisions because they have carefully considered a set of good information, right

A neuroscience technology breakthrough at the University of California, Berkeley, has major implications for the future of branding and marketing. It finally happened. Neuroscience technology can now reliably read our minds.

As baby boomers age, they're looking for ways to turn back the clock. Savvy entrepreneurs, scientists, and venture capitalists are getting in on a burgeoning market that some are calling "the Internet of healthcare." There's no denying it : America is getting old.

For many women business owners, the shortest route to a a million in revenues runs through Washington. All business owners, especially women owners, know that getting to a million in revenues is a tough hurdle

Months after India's healthily anticipated $35 tablet was first unveiled, its owners are embroiled in a spat that is raising questions about its future.

(PhysOrg.com) -- A series of neutron scattering experiments at Oak Ridge National Laboratory and other research centers is exploring the key question about a long-sought quantum state of matter called supersolidity: Does it exist?

(PhysOrg.com) -- A series of neutron scattering experiments at Oak Ridge National Laboratory and other research centers is exploring the key question about a long-sought quantum state of matter called supersolidity: Does it exist?

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.

Women-owned businesses start life with a third less capital than those owned by men. Some female entrepreneurs say it's partly the owners' fault. Money

Silicon Valley appears to be the world's greatest meritocracy. Unless you're a female entrepreneur trying to raise venture funding. In my last two articles, I discussed why, based on my research on immigrant entrepreneurs, I believed that Silicon Valley was the world’s greatest meritocracy.

It's in style to dismiss business school, and higher education in general, as unnecessary. But our company wouldn't exist without it.

A behind-the-scenes look at the small companies that make business possible at a busy salon training-ground in Milwaukee. Vic

When you are able to put on the striped black-and-white referee shirt and mediate conflict, you've taken a large step toward becoming a more valuable leader.