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Inc. 500 honoree Slingshot SEO experienced 3,597 percent growth in just three years. Here one of the founders explains how they did it with only $10,000 and a dream

Your resolution for 2012 is to finally get into social media.

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value. Many marketers have worked hard in 2011 to develop appropriately customized ROI measures for social media

Understanding the business ecosystem of search platforms such as Google will give brands greater understanding of the role they play in this business network. The foundation of any good business strategy lies in understanding the key players and how they interact.

What if you had to change your company name and URL and hope your customers would find you again?

Why did the meme factory hire the serious political reporter? They saw eye-to-eye on one important thing: the social network optimization of the news.

Students need work, and real on-the-job skills. That's just your luck. This start-up hopes to help you find the right matches for your task, and your price

Tiny keyboards, cramped screens, voice-activated search -- it's all going to change how people find your business online. Start preparing now. If projections are accurate , in less than three years there are likely to be more mobile Internet users than desktop users

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there.

The verdict is in: Google+'s new brand pages are worth your time. Here's why signing your business up will be an important social media investment. Just when a marketing strategy in 140 characters or less started to seemed normal, the social media scene for businesses completely changed this week.

Meet Siri. She'll write your emails, check the weather, update your calendar--and potentially disrupt the way future customers find your business.

A modest, recession-inspired demonstration grabs plenty of online attention. Is the future of activism more digital than physical?

A modest, recession-inspired demonstration grabs plenty of online attention. Is the future of activism more digital than physical? Fast Company goes inside the Sept

I remember when SEO first "hit." I had been at an online publishing company for about a year, and while there was always some attention paid to on-page optimization, I'd hardly call what we were doing a strategy. It soon became clear, however, that this new focus on SEO would end up changing the way we did pretty much everything. The first shoe to drop?

If you want to build a valuable companyone someone will buy down the roadconsider re-positioning your company out of the "consultancy" box. A lot of businesses start off providing a service and then fall into the trap of using the buzzwords of the consulting world. The problem is, consultancies are not usually valuable businesses because acquirers generally view them as a collection of people who peddle their time on a hamster wheel.