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Is Your Social Media Marketing a Turn Off?

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

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Guy Kawasaki’s Social Media Secret

The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.

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Business Trip? 5 Tech Essentials to Pack

Travel lighter! Get more work done! Never run out of power! Don't leave home without these tech essentials. I travel frequently in my job as a reporter—in fact, I’m typing this on a plane right now. After each trip, I start to evaluate which gadgets I used the most, which apps I found most useful, and—most importantly—which gadget mistakes I made.

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Fast Talk: With Meeteor, Facebook-Stalk For The Job You Want

Meet Chris Lee, cofounder of Meeteor, which leverages Facebook as a networking tool. Here's how to access "the network you may not even know you have." Chris Lee is the cofounder of the Seattle-based Meeteor , which scours your social graph in search of second- and third-degree connections to people who might be able to help advance your career. Fast Company caught up with Lee to talk about coffee, sandwiches, beer, and other networking tools.

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Cure for Social Media Overload

Social media is a great way to promote your business but spending too much time connecting online can burn you out. Here's how to get your spark back. One of the best things about being an avid reader is that moment you stumble across a phrase that clearly describes something you've experienced but didn't previously have the words for

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The Future Of Ethics In Branding

Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex

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8 Reasons Your Social Initiative Will Fail

Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Social software covers a lot of ground, but in general, products in this field enable people to share ideas and documents, find expertise and connect with colleagues, and communicate interactively with others. Gartner reports that “social software technologies as a whole are among the most hyped in the industry at the moment,” but is quick to warn companies that different social software technologies are “at different levels of maturity.” Meanwhile,

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Why Women Want to be Entrepreneurs

Like Facebook's Sheryl Sandberg, women are driven to do business better and more flexibly, and make work better for everyone. Every businesswoman who acquires any public profile has her family life raked over: How does she do it?

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Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics

If 2008 was the year that Facebook and YouTube cracked the mainstream in politics, then 2012 will be the year that most every other digital tool breaks the dam wide open on the campaign scene. It's no longer enough for politicians to just be on Twitter--now almost all serious candidates aiming for a seat in Washington must be on Tumblr, Google+, Foursquare, and more

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