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Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good

When it comes to being good corporate citizens, enlightened self-interest can and should carry they day. Learn how two remarkably different companies, Gibson Guitar and IBM, are doing good for their brands and their communities. At first glance, Nashville-based

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Men Spend The Big Bucks When Women Are Scarce

Across the animal kingdom, males are competitive when females are scarce. Now a study with people has examined how the number of women affects men’s attitudes about a marker for competitive fitness: Money. Basically, the fewer the women, the more the men threw their money around.

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Generation Flux: Raina Kumra

Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors. @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333; text-decoration:underline;} .kaiser a:hover {color:#666;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar "Fear holds a lot of people back," says Raina Kumra, 34. "I'm skill hoarding

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Your Customers Don’t Care, That’s a Good Thing

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

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Should You Force Commenters to Use Real Names?

A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? It's those with the aliases, according to a study from commenting platform Disqus

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5 Resources For The 4 Year Career

These five innovative nonprofits are all developing responses to the faster-changing world of work outlined in " Generation Flux " and " The Four-Year Career ." Looking for a second career? Civic Ventures offers Encore Fellowships in seven states. These fellowships, which carry a small stipend, give retirees the chance to use their skills during a full-time or part-time commitment at a nonprofit, and perhaps segue into an "encore career" with meaning

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The Social TV Space Heats Up

Social TV start-up GetGlue closes a $12 million round but it has plenty of competition. GetGlue, the fledgling social network for TV watchers and other entertainment, has raised $12 million in new financing from new and existing investors. The two-year-old company's apps and website lets its two million registered users check in to TV shows and other entertainment while chatting to other people and picking up recommendations.

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Social Search: How Your Friends Matter

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

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Facebook Puts Friends In A Benz

Soon, you'll be able to use Facebook in your Mercedes-Benz. (You roll in a Benzo, right?) Is Facebook suffering from "mission creep"?

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