Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Listen to this Informative Interview with Lon Safko on The Fusion Marketing Bible (Can’t See Radio Player Click Here) The Fusion Marketing concept and the Safko Wheel is so revolutionary that it has been accepted by the United States Patent ...

%excerpt% Link: Why I Told Anonymous to Kiss My Ass

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

Starting to see more photos arranged in grids?

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results

There are 3 good reasons not to get this wrong--and an easy way to make it better. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile

OneID 's team knows that logging in to site after site is a pain for users--and as a sequence of high-tech hacks have shown, passwords are generally insecure. Which is why OneID's proposing a new tech "next-generation digital identity service" to neatly scoot around both of these issues.

Yesterday Twitter revealed it bought Posterous , a lifeblogging/microblogging/sharing site.

Breaking news from your editors at Fast Company, with updates all day. Last.fm To Track Music With Musicmetric . Music artists now have a new free tool to track how their audiences are responding to their content on the web

"This is just the beginning," says Twitter's Adam Bain. "You're going to see a ton of creative examples of people building on this platform--this is not just about giving people a deal or discount." Top national brands have signed up for AmEx's new program with Twitter , the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts

Want $20 back from Whole Foods when you use your AmEx card? Tweet #AmExWholeFoods. Here's what's behind the new deals for the sharing generation

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

Your profile photo is an important part of your online image, so if you still have an egg as your Twitter avatar or a blue-and-white silhouette for your Facebook page, it's time to step things up. (Hint: This photo is a "don't.") If you still have an egg as your Twitter avatar, it's time to step things up.

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.